Sille Krukow

Sille Krukow is a nudge and behavioral design expert and the founder of Krukow Behavioral Design Team. She has more than 15 years of experience in conducting behavioral design studies and designing behavior change interventions that measurably nudge consumers and citizens towards better, greener and safer decision-making in global markets for commercial and public partners.

Sille is the developer of the Krukow methodology for piloting and developing nudge solutions, a methodology that generates substantial impact and business results on top of enabling effective decision-making. She is an expert in the field of applied behavioral science, nudging, and how to communicate using colors, icons, typography and images to facilitate measurable change among consumers and citizens.

 A Danish national, Sille is a regular guest lecturer at a number of international universities. She has worked with a range of corporate and strategic issues industry sectors in several countries.