Bullying prevention campaign gains momentum

The Basta de bullying, no te quedes callado campaign led by Cartoon Network is really taking off in Latin America -- the region with the highest levels of school violence, according to UN figures. Ministries of Education are coming on board. The campaign's bullying prevention toolkit is a big hit, as are the new public service announcements. Campaign events have taken place in legislatures and schools in six countries over the past few weeks. Rain Barrel is delighted to be supporting the campaign as part of our consultancy with Cartoon Network Latin America.

Here's a photo from the toolkit launch event in Peru: