International Social and Behaviour Communication Change Summit

Rain Barrel Associate Paula Claycomb is attending the first International Social and Behaviour Communication Change Summit in Addis Ababa.

She just sent this short dispatch from Day 1: Over 750 participants from 52 countries ended the first of this 3-day gathering on as high a note as it began. Keynote speakers in the morning were David Neal, a psychologist specializing in behaviour change and human decision making, and Kumi Naidoo, Executive Director of African Civil Society Center.

Kumi in particular was inspiring, with his presentation called “The role of communications in a world in crisis”. As he called participants to ever more action, his sentiments fit well with the Rain Barrel mandate to seek positive social change and justice.

Organized by Johns Hopkins University’s Center for Communication Programs, the summit is supported by many organizations, including UNICEF, USAID and many others.

Go to http://sbccsummit.org/ for more information.